Not all consumers are the same

Consumer research was one of the main themes of the five-year research programme ‘Boars Heading for 2018’. Ultimately, all the changes in the pork sector centre on the crucial crux of consumer appreciation. The two consumer studies conducted provided surprising results.

Consumer appreciation of boar meat reveals enormous differences. There where some consumers fully reject the meat, others give it the highest possible appreciation score. Some people think boar taint is a (foul) artificial, greasy smell while others think the meat smells like (the nice) smell of fresh bread.

Detailed information can be obtained straight from the researcher in question. For the (English-language) research report and contact details click here.