Also in France an increasing number of consumers are worried
about animal welfare. They therefore seek out products that originate from companies that work according to the principles of sustainable agriculture. The French study ‘Crédoc Consommation 2009’ revealed that 68% of French consumers are prepared to pay more for environmentally and animal-friendly products.
In the framework of the welfare project that was started a few years ago, Cooperl is now innovating in the field of animal welfare by taking a new step. Since the end of 2012, its members are being encouraged to stop castrating their piglets and to thereby profile themselves as producers of ‘porc bien-être’ (‘pig-friendly meat’).
Click here for the Cooperl article on the project.